Adnanny.com GmbH (formerly Schnaeppchenjagd.de GmbH) was founded by Alexander Hornung in 1998 in Aalen/Württemberg.
In 1998, Schnaeppchenjagd.de was one of the first price comparison portals in Germany. From the start, we were able to win notable clients such as Neckermann.de for the site. Content partnerships with T-Online, RTL, Alando (which became eBay) and Gigabell catapulted Schnaeppchenjagd.de to the forefront of e-commerce websites. In the same year, Schnaeppchenjagd.de was nominated for the Online Star award.
Because the earnings from ongoing operations were sufficient after a very short time and the company was profitable, it forgoes the use of external capital to this day.
In 2005, Schnaeppchenjagd.de had over 600 direct contracts with online stores and a team of 30 permanent and freelance employees who operated and further developed the website.
Due to good publicity, we received regular editorial coverage in all major magazines, and also to some extent on TV shows.
Because competition among price comparison sites has become increasingly difficult since 2005, and players such as Google, Axel Springer, Yahoo and Microsoft have poured hundreds of millions into the market, we shifted our focus from only price comparisons in 2004 to other products that have brought us higher profit margins. We also wanted to be independent from search engines, because the constant algorithm changes impacted our sales too greatly in the meantime.
In addition, the website had its own newsletter. During peak periods, it reached 750,000 subscribers. Because its size presented a growing problem for marketing, and, in 2008, the overwhelming flood of spam emails got the upper hand, active marketing was discontinued at the end of 2009.
During this time, we developed numerous successful projects, such as:
VertippDich.de (Germany’s first typo search)
Betrachter.de (Google Earth blog)
Hoteldatenbank.de (Independent hotel directory)
Schnaeppchen-Tool (Desktop application for eBay)
as well as many other parallel projects.
From 2005 on, our focus shifted increasingly to display advertising. For this purpose, we built our own ad server cluster. By the end of 2007, Schnaeppchenjagd.de was one of the first German partners of Right Media, the wholesale marketplace for Yahoo’s banner advertising. In 2010, Schnaeppchenjagd.de was one of Germany’s first participants in DoubleClick Ad Exchange. The ad server cluster was further developed and received technical certifications from both Yahoo und DoubleClick.
Since 2010, various products focusing on the theme of retargeting have been developed, such as a container solution and our own system for conducting personalized retargeting campaigns.
At the same time, we have been increasingly expanding our campaigns internationally. We operate in almost all European countries, but also in Africa, Canada, the US, Asia and Latin America.
Because our company name was too narrow for the scope of our active business, and often could not be pronounced by our foreign clients, the company was renamed Adnanny.com in 2013. “Ad” stands for advertising, and “nanny” in English means someone who cares for children. The name says it all. We currently care for over 250 campaigns for our international client base, and hopefully we will soon care for yours.
That’s where we got our motto: We care for your ads!
We offer several billing models: CPM (cost per mille), CPC (cost per click), CPO (cost per order), CPL (cost per lead) or a revenue share.
For CPM-based billing, we usually receive 15-30% of your advertising budget as a service charge. The risk for the campaign usually lies with you, not with us.
Performance-based billing has clear advantages for you as the customer. You don’t pay for mere clicks or impressions. You only pay if the user has also registered or generated a sale. Media purchasing is done independently by us. The risk for the campaign lies with us.
We will choose the solution that best fits your needs in a joint consultation with you.
We have operated our own ad server cluster with 100% uptime since 2006!
We host our own ad server. This gives us control at the log file level and helps us measure all critical parameters.
Structure of the Cluster
Our ad server is certified by the following companies:
Official 3rd-Party Vendor
Approved 3rd-Party Adserver